MTL in English
MTL Finland:
The Finnish Association of Marketing Communication Agencies
The membership is 100+ agencies, employing over 1500+ people, and representing approx 50 % of the industry volume represented, including all major traditional and other agencies.
The chairman of the board is mr Jussi Liimatainen and the CEO is ms Anne Mehtäläinen.
Activities are performed in four major operative areas: 1) Influencing the Operating Environment, 2) Customer Work, 3) Competitiveness Development and 4) Membership.
A lot of the public affairs projects are conducted jointly with other industry bodies, often in the framework of the Finnish Ad Council.
Main research projects conducted regularly by MTL are 1) Marketing Communications Expert Services Market (annual), 2) MTL-Barometer (four times a year), 3) MTL-Customer Survey (annual). Recent ad hoc studies have been conducted on internationalization of the industry and on the competence and skill needs of the industry.
Regular research projects where MTL contributes significantly are 1) Finnish Marketing Communications Expenditure, jointly within the Finnish Ad Council (annual), 2) Finnish Readership Survey, by Levikintarkastus (annual), 3) Finnish TV meter, by Finnpanel (continuous), 4) Finnish Radio Ratings, by Finnpanel (monthly).
A lot of the public affairs projects are conducted jointly with other industry bodies, often in the framework of the Finnish Ad Council.
MTL is a member of the European Association of Commercial Communications EACA as well as the international PR body ICCO.
Main competitions arranged are Effie Awards Finland and Kultasulka competition. MTL represents Clio and Golden Drum in Finland.
The biggest annual event is the Marketing Communications Week at the end of October, at several cities throughout Finland. The main event for professionals in Helsinki had 3,500 attendees last year, organized jointly with Wanha Satama Trade Fair. MTL also runs popular current topic training seminars, lately eg. on Facebook and online videos.
MTL also has a fully-owned commercial arm, MTL-Palvelut Oy (MTL Services Ltd), which publishes the trade magazine, Maine. Maine has a circulation of 8,000 copies with readership of 14,000 and is the single magazine in Finland having a 100 % coverage of media agency employees. The managing director of the company is Anne Mehtäläinen. The editor-in-chief of Maine is Pekka Virolainen.
Looking for a Finnish ad agency? media agency? pr agency? communications agency? event agency? digital agency?
In case, you are looking for a Finnish agency to work with you, as a leading agency, as a partner agency, or just for one case, please do not hesitate to contact MTL. We'll be pleased to help you to find an agency to work with. Please send a mail to anne.mehtalainen @ mtl.fi or call +358 40 53 44 397 and we're pleased to give you the best contacts!
Contact us
Finnish Association of Marketing Communication Agencies MTL
Post address: Box 252, FI-00121 Helsinki, FINLAND
Visiting address: Lönnrotinkatu 11, 3rd floor, Helsinki
Tel: +358 9 6877 950
info@mtl.fi
All emails firstname.lastname(at)mtl.fi
